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赛事与旅游经济专题：电子竞技和体育联赛等大型赛事对区域旅游和消费的影响研究

北京大学 QS综排亚洲Top2

周老师副教授

北京大学博士

曾主持多项国家社会科学基金项目

研究方向：体育经济、体育管理、公共政策、经济学、大型赛事

现任北京大学乒乓球队指导，多篇论文获得北京大学体育部论文报告会一等奖、二等奖，曾获全国大学生乒乓球锦标赛男子双打冠军，在核心期刊发表论文数篇，主持国家级社会科学基金项目等多项。

赛事与旅游经济专题：电子竞技和体育联赛等大型赛事对区域旅游和消费的影响研究

本课程将由浅入深地介绍体育经济领域相关问题，将微观经济理论和计量经济学分析应用于体育，并探讨在体育设计中出现的一些公共政策议题，较为系统地研究体育与经济的关系、经济效益以及行业特点、职业体育中一系列问题。通过介绍体育经济分析领域的理论发展前沿，使同学掌握体育经济方法、基本内容和技术，了解和使用数据来解释或预测体育商业行为，最终通过实战项目和具体案例理解和探索体育商业世界。

重点内容包括运用西方经济学原理分析体育与经济的关系以及体育领域经济现象、经济活动的本质特点和规律；介绍体育经济分析的方法、工具和实践；通过具体案例了解分析的基本原理及其应用过程，并涉及一定收入支出的财务理论和实际应用。希望学生熟悉中级微观经济学，至少熟悉计量经济学的分析工具。

金融

2023暑期线下科研·上海：会计学课题：企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】

Arhat 导师在牛津大学多个学院（赛德商学院、布拉塞诺斯学院、圣凯瑟琳学院）担任经济学/财务会计终身教职，导师本科毕业于牛津大学PPE专业，后进入LSE攻读经济学硕士学位，并在此基础上获得了LSE的数学和哲学博士学位。得益于导师出众的交叉学科能力，他的金融经济学专业的研究成果和教学水平受到了业内的一致好评。导师在LSE任职期间多次获得学生评选出的优秀教师奖项。导师除了在学术研究方面颇有建树之外，他在实践工作中也经验丰富。导师持有英国精算协会正式会员席位，也曾是百慕大金融管理局（BMA）高管团队的一员，任职于BMA的政策、研究与风险部门。导师曾在多家知名机构和企业担任顾问，其中包括百慕大金融管理局、百慕大银行、百慕大政府、英国外交部、德国财政部等。 Arhat’s areas of expertise span the economics, finance, and accounting disciplines. He holds Lectureships in Economics at Christ Church and St Catherine’s College within the University of Oxford. In previous years, while at Oxford, he held Lectureships in Economics at Brasenose College, St John’s College, St Peter’s College and Hertford College, as well as a Lectureship in Management at Hertford College. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Arhat’s areas of expertise span across economics, finance, accounting, and philosophy. He holds Lectureships in Economics at Oriel and St Catherine’s Colleges within the University of Oxford. In previous years, he held Lectureships in Economics and in Management at several Oxford colleges. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Prior to returning to Oxford in 2014, Arhat was a member of the senior management team at the Bermuda Monetary Authority (BMA), working as a Director of Policy, Research and Risk; the BMA is the integrated regulator of Bermuda’s financial services industry. Previous to that, he held positions as a London School of Economics (LSE) Fellow in Economics, a Research Fellow in the Philosophy of Economics at the University of Bielefeld and a Visiting Lecturer in Economics at City University (London).

2023暑期线下科研·上海：会计学课题：企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】

本项目将重点介绍现代企业财务分析的基本理论和概念。学生将在项目中学习到： (1)融资和投资对企业政策的影响以及金融市场在企业战略决策中的作用; (2)如何根据财务报表和企业的现金流量对公司和股权进行估值; (3)市场的不确定性如何影响上述的企业金融决策和企业战略方向。虽然本项目涉及大量的量化内容，但我们强调经济直觉和思维，经济学的基本理念将贯穿于整个学习过程。本项目将为学生提供一个分析企业财务问题的框架，这包括基本的企业财务分析、价值投资方法、公司价值的测算、股权定价以及金融市场中的证券投资组合理论。

This program introduces the fundamental theoretical concepts underlying the modern analysis of financial markets. Students will learn (1) about the relevance of financing and investment for corporate policy and the role of financial markets; (2) how to value investment projects and securities based on their cash flow streams; (3) how uncertainty affects all the aforementioned While the program involves extensive quantitative training, we put emphasis on economic intuition and thinking throughout the topics covered. The program equips students with a framework for analyzing financial problems and can therefore be considered a prerequisite for any advanced finance elective courses.

商业

探微计划：市场营销专题：如何操控消费者的潜意识？---解密“冲动消费”和“洗脑营销”背后的心理认知及购物模式研究

Rajesh导师是帝国理工学院商学院营销学的终身教授。他的主要研究领域是消费者行为领域。他的学术成果曾发表在多个全球顶级学术出版物中，包括《消费者研究杂志》、《营销研究杂志》、《消费者心理学杂志》、《组织行为与人类决策过程》、《心理科学》和《人格与社会心理学杂志》，IC Faculty Search Committee Chair教师招聘委员会主席。他于2009年获得宾夕法尼亚大学沃顿商学院（全球商学院排名第一）的博士学位。导师在教学领域中更是经验丰富，在加入伦敦帝国理工学院之前，他曾在德克萨斯大学圣安东尼奥分校任教。他现在在帝国理工学院商学院负责指导市场和商业类课程，包括相关的博士、EMBA、MBA和硕士课程。

Professor Rajesh is an Associate Professor of Marketing at Imperial College Business School. His research specialization is in the area of consumer behavior. Dr. Rajesh’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior, and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology. One area of Dr. Rajesh’s research concerns consumers’ judgment and decision-making. Dr. Rajesh holds a B.B.A from the University of Texas at Austin and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania.

探微计划：市场营销专题：如何操控消费者的潜意识？---解密“冲动消费”和“洗脑营销”背后的心理认知及购物模式研究

该项目将会带引学生探索消费者行为学和消费者心理学在当代市场营销策略下的应用与研究。该项目将会从多维度出发，阐述消费行为在不同阶段的具象研究，其中包括：a.消费者在初期的购物信息收集阶段；b.消费者对获得的信息价值评估并且将判断结果应用于决定；c.消费者将判断和决定最终演变成消费行为。该项目最大的特色在于市场营销和心理学行为学的交叉研究，为商科学生提供了强有力的心理学交叉学科支持。同时，导师还会充分利用现实企业的案例和模拟训练给学生提供充足的实践机会，学生在项目结束时，将提交项目报告，进行成果展示。The course will introduce the basic theories for understanding consumer psychology and consumer behavior. There will be a deep dive into fundamental psychological theories that are at the root of consumer insights. Using a variety of methods, we will cover fundamental research pertaining to all stages of the consumer experience—from (a) seeking and acquiring information, to (b) evaluating it and using it to form attitudes and make decisions, to (c) translating those attitudes and decisions into behavior (or not). This course should be especially useful to people without extensive previous studies of psychology. The real-world business examples and coursework will give students the opportunity to apply their theoretical knowledge to practice.