品牌战略

项目内容包含两大部分：全球化商业贸易与现代商业革命。项目通过对经典商业模型的分析，聚焦探讨当下国际形势内的世界商业格局，从基础商业逻辑层面出发向上延展到具体企业的发展路径，同时也会探讨企业从初创到走向成熟中不可避免的内部变革与其最优化应对策略。在疫情肆虐的2020年，大中小型企业分别受到了不同程度的影响，贸易全球化的具体实施也在随着世界各国政府的紧急政策条约出台进行不断跟进调整，是否能够在2021年全球实现经济贸易的复苏，也是全世界商业机构面临的最大挑战。在项目中，学生将通过具体案例全面培养独立思辩与批判能力，对国际政治与经济形成独到的见解，在项目结束时提交报告，进行成果展示。

Accounting is the language of business, and many of the terms students will hear in business will come from accounting. If students are not familiar with the terminology and jargon of accounting and finance and the basic concepts underlying the financial accounting model, this workshop may be of value. In this seven-week program, students will learn fundamental accounting concepts from different aspects, such as purpose, users and institutional settings of financial reports and analysis, balance sheet and risk analysis, recording transactions, and income statement (I/S) and profitability analysis. The workshop gives you an opportunity to become familiar with some of the basics of accounting and to understand the role of accounting information within the capital markets. Accounting information is vital for investors and creditors to make capital allocation decisions.  Understanding the broader perspective of accounting will give you context in which to learn the details. The workshop will culminate in a group project that will give participants an opportunity to apply the taught content to a real-world situation.  In the final project, students are required to complete real case study questions and present their answers. 在这个项目中，学生将学习不同方面的基本会计概念，例如财务报告，分析用户和机构设置，资产负债表和风险分析，以及记录交易以及损益表和获利能力。学生可以在这个项目中充分了解会计基础知识，并熟悉会计信息在资本市场中的作用。会计信息对于投资者和债权人做出资本分配决策至关重要，了解会计的广阔视野将为您提供学习细节的环境。项目的最后，学生将根据之前讲授的实际内容应用，完成真实的案例研究并加以总结分析。