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2023暑期线下科研·上海：会计学课题：企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】

Arhat 导师在牛津大学多个学院（赛德商学院、布拉塞诺斯学院、圣凯瑟琳学院）担任经济学/财务会计终身教职，导师本科毕业于牛津大学PPE专业，后进入LSE攻读经济学硕士学位，并在此基础上获得了LSE的数学和哲学博士学位。得益于导师出众的交叉学科能力，他的金融经济学专业的研究成果和教学水平受到了业内的一致好评。导师在LSE任职期间多次获得学生评选出的优秀教师奖项。导师除了在学术研究方面颇有建树之外，他在实践工作中也经验丰富。导师持有英国精算协会正式会员席位，也曾是百慕大金融管理局（BMA）高管团队的一员，任职于BMA的政策、研究与风险部门。导师曾在多家知名机构和企业担任顾问，其中包括百慕大金融管理局、百慕大银行、百慕大政府、英国外交部、德国财政部等。 Arhat’s areas of expertise span the economics, finance, and accounting disciplines. He holds Lectureships in Economics at Christ Church and St Catherine’s College within the University of Oxford. In previous years, while at Oxford, he held Lectureships in Economics at Brasenose College, St John’s College, St Peter’s College and Hertford College, as well as a Lectureship in Management at Hertford College. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Arhat’s areas of expertise span across economics, finance, accounting, and philosophy. He holds Lectureships in Economics at Oriel and St Catherine’s Colleges within the University of Oxford. In previous years, he held Lectureships in Economics and in Management at several Oxford colleges. Arhat serves as an adjunct member of the Economics Faculty at Hong Kong University, as well as being a Research Associate at the London School of Economics (LSE). Arhat is also a member of the Institute and Faculty of Actuaries. Prior to returning to Oxford in 2014, Arhat was a member of the senior management team at the Bermuda Monetary Authority (BMA), working as a Director of Policy, Research and Risk; the BMA is the integrated regulator of Bermuda’s financial services industry. Previous to that, he held positions as a London School of Economics (LSE) Fellow in Economics, a Research Fellow in the Philosophy of Economics at the University of Bielefeld and a Visiting Lecturer in Economics at City University (London).

2023暑期线下科研·上海：会计学课题：企业财务指标与公司价值综合研究---基于现代会计、企业财务报表和公司金融模型为例【大学组】

本项目将重点介绍现代企业财务分析的基本理论和概念。学生将在项目中学习到： (1)融资和投资对企业政策的影响以及金融市场在企业战略决策中的作用; (2)如何根据财务报表和企业的现金流量对公司和股权进行估值; (3)市场的不确定性如何影响上述的企业金融决策和企业战略方向。虽然本项目涉及大量的量化内容，但我们强调经济直觉和思维，经济学的基本理念将贯穿于整个学习过程。本项目将为学生提供一个分析企业财务问题的框架，这包括基本的企业财务分析、价值投资方法、公司价值的测算、股权定价以及金融市场中的证券投资组合理论。

This program introduces the fundamental theoretical concepts underlying the modern analysis of financial markets. Students will learn (1) about the relevance of financing and investment for corporate policy and the role of financial markets; (2) how to value investment projects and securities based on their cash flow streams; (3) how uncertainty affects all the aforementioned While the program involves extensive quantitative training, we put emphasis on economic intuition and thinking throughout the topics covered. The program equips students with a framework for analyzing financial problems and can therefore be considered a prerequisite for any advanced finance elective courses.

商业

探微计划：市场营销专题：如何操控消费者的潜意识？---解密“冲动消费”和“洗脑营销”背后的心理认知及购物模式研究

Rajesh导师是帝国理工学院商学院营销学的终身教授。他的主要研究领域是消费者行为领域。他的学术成果曾发表在多个全球顶级学术出版物中，包括《消费者研究杂志》、《营销研究杂志》、《消费者心理学杂志》、《组织行为与人类决策过程》、《心理科学》和《人格与社会心理学杂志》，IC Faculty Search Committee Chair教师招聘委员会主席。他于2009年获得宾夕法尼亚大学沃顿商学院（全球商学院排名第一）的博士学位。导师在教学领域中更是经验丰富，在加入伦敦帝国理工学院之前，他曾在德克萨斯大学圣安东尼奥分校任教。他现在在帝国理工学院商学院负责指导市场和商业类课程，包括相关的博士、EMBA、MBA和硕士课程。

Professor Rajesh is an Associate Professor of Marketing at Imperial College Business School. His research specialization is in the area of consumer behavior. Dr. Rajesh’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior, and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology. One area of Dr. Rajesh’s research concerns consumers’ judgment and decision-making. Dr. Rajesh holds a B.B.A from the University of Texas at Austin and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania.

探微计划：市场营销专题：如何操控消费者的潜意识？---解密“冲动消费”和“洗脑营销”背后的心理认知及购物模式研究

该项目将会带引学生探索消费者行为学和消费者心理学在当代市场营销策略下的应用与研究。该项目将会从多维度出发，阐述消费行为在不同阶段的具象研究，其中包括：a.消费者在初期的购物信息收集阶段；b.消费者对获得的信息价值评估并且将判断结果应用于决定；c.消费者将判断和决定最终演变成消费行为。该项目最大的特色在于市场营销和心理学行为学的交叉研究，为商科学生提供了强有力的心理学交叉学科支持。同时，导师还会充分利用现实企业的案例和模拟训练给学生提供充足的实践机会，学生在项目结束时，将提交项目报告，进行成果展示。The course will introduce the basic theories for understanding consumer psychology and consumer behavior. There will be a deep dive into fundamental psychological theories that are at the root of consumer insights. Using a variety of methods, we will cover fundamental research pertaining to all stages of the consumer experience—from (a) seeking and acquiring information, to (b) evaluating it and using it to form attitudes and make decisions, to (c) translating those attitudes and decisions into behavior (or not). This course should be especially useful to people without extensive previous studies of psychology. The real-world business examples and coursework will give students the opportunity to apply their theoretical knowledge to practice.

商业

Advanced 1v3-5 Seminar: Being Human in the Age of AI: Anthropology for the New Millennium

Bradd is an American cultural anthropologist who is best known as a leading authority on Samoan culture and a foundational theorist of the cultural models school of cognitive and psychological anthropology. He is the Goodrich C. White Professor Emeritus of Anthropology at Emory University and is a former Department Chair. He is the former Director of the Emory Center for Myth and Ritual in American Life and is also a past President of the Society for Psychological Anthropology. His 1996 monograph Culture in Mind: Cognition, Culture and the Problem of Meaning was among the first studies to link multiculturalism to cognitive psychology, and was an effort to reformulate a conception of culture that could bridge the fields of anthropology and the cognitive sciences. It has become a keystone text in the field of cognitive anthropology. His first book, Sala’ilua: A Samoan Mystery (1982), was considered one of the earliest studies of ethnopsychology.

Advanced 1v3-5 Seminar: Being Human in the Age of AI: Anthropology for the New Millennium

Anthropology is the science of human nature. It studies where humans came from and how they have changed biologically and culturally over six million years of evolution. Whereas most classes in anthropology look backward to evolutionary history to understand who we were and who we became, this course looks to the future to what “the human” is becoming under the influence of new technologies. The course will focus on how our evolving technology reshapes our understanding of who we are as we enter the age of AI. The course is based on a simple idea: humans make tools, and those tools revise our understanding of “the human,” changing the very idea of what is human. Through readings, discussions, and lectures, the course will outline an Anthropology For the New Millennium. Students’ research projects will involve students doing online research (interviews, questionnaires, reading or viewing of media) to study how our emerging technology is changing people’s ideas of human behavior. Students can study groups of people to do comparative studies (of generations, urban/rural populations or genders) or study the influence of modern technology on popular culture (e.g., films, entertainment, video game culture).