Gina joined New York University as Assistant Clinical Professor of Sport Management in August 2020. She brings eight years of University teaching experience to NYU, after serving as an Adjunct Professor at Columbia University's MS of Sport Management program, of which she is also an alumna. Gina received her BA of Communications from Wake Forest University.
Gina last served as Head of Communications for the XFL's New York Guardians, where she was the primary architect of the communications strategy, leading both business and football communications programs. Prior to joining the ranks of professional football, Gina held leadership roles in the NBA, with both the Brooklyn Nets and Golden State Warriors organizations. She led both venue and team strategic communications for two of Brooklyn Sports & Entertainment (BSE) properties: Nassau Veterans Memorial Coliseum and the Long Island Nets from 2017-19. In that role, she spearheaded communications for Nassau Coliseum’s franchises, including concerts, boxing, college basketball and family shows, while additionally supporting Barclays Center, the Brooklyn Nets and the New York Islanders.
Before her role with the Brooklyn Nets organization, Gina spent three years with the Golden State Warriors as Director of Public and Community Relations. During that time with the Warriors, Gina assisted with media operations for two Playoff and NBA Finals runs as well as led media operations and strategic communications for two NBA G League Showcases as the host team. She has also appeared on national and regional network television as a courtside reporter for G League basketball games where she earned the sideline spot on broadcasts for ESPN, NBA TV, YES Network, and MSG Network from 2015-2019.
Gina曾担任XFL纽约卫报的传播总监，提供有建设性的传播策略并领导商业和足球项目的传播推广。在加入职业足球行列之前，Gina曾在NBA担任领导职务，包括布鲁克林篮网队和金州勇士队。2017-19年，她领导了布鲁克林体育与娱乐(BSE)的两个资产:Nassau Veterans Memorial 体育管和Long Island Nets的场地和团队战略沟通。在这个职位上，她带头为Nassau Veterans Memorial 体育馆的特许经营进行宣传，包括音乐会、拳击、大学篮球和家庭表演，同时还支持巴克莱中心(Barclays Center)、布鲁克林篮网队(Brooklyn Nets)和纽约岛民队(New York Islanders)。
This course delivers an in-depth foundation of the aspects of the sports fan as a special category of consumer by providing students with an understanding of the underpinnings of fans’ perspectives, attitudes, affinities, and even reactions to their favorite teams’ successes and failures. This course begins with establishing the difference between typical consumer behavior for products and services to the sports service industry. We will delve into the science of fandom by exploring the psychology, sociology and neuroscience of fandom, review relevant academic literature pertaining to theories of social group dynamics and humans’ innate drive towards community. We will also explore the psychological framework for fandom. Students will learn about fan behaviors and their economic motivations along with implications for sports economics, pricing models, marketing-communications campaigns, ticketing packages, etc. Students will put their learning into practice through a case study where students will develop a product offering for a sports team, drawing on the insights from this course.